what was that? is that all there is? who is this? this is it.

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hardboiled egg, overcooked

May 11, 2021

Dr 37 Mike sent me this on Monday and it's still fermenting...

...like a truck stop shrink-wrapped hardboiled egg.


you may recall we discussed this bifurcated color of the year choice a few months ago bro: 12/10/20

(google doesn't recognize the punch cards this site is stored on but you can scroll back on that cute little calendar and find it)



The colors leave me wanting. 

Wanting to learn more about why that gray layer develops around the yolk of the egg when it's boiled too long.

Wanting to sit in on the horseshit zoom meeting when they made the decision to go with these colors.

Wanting to sit in on the even deeper horseshit zoom marketing meeting when Pantone and Priority partnered.



The bikes leave me wanting. 

Wanting to see how long it takes for them to show up in donation dumpsters at Bike Works, like 37 said, unridden. 

Wanting to remind you that a mail-order bike with a Gates Carbon Drive is still a mail-order bike.

Wanting to say unprecedented until further notice. 





saccharine foo foo jibber jabber

aka  marketing


Add Comment

37 said...

Lauren Jones has the bicycle slammed all the way past the "toy" stop on the toy-tool continuum. Might as well just hang it up on the wall and look at it.

Posted May 12, 2021 02:55 PM | Reply to this comment

Alistair. said...

I can imagine the boardroom where the suits from Pantone and Priority Bicycles are all nodding in vigorous agreement as the to genius of this marketing scheme. Maybe even the lady reading the ad copy in the YouTube video even believes in the words she is saying. Hard to swallow that, but maybe. It seems like a "The Emperor has no clothes" type scenario to me, wherein it will require the innocence of a small child to proclaim the truth that all the adults in the room are in denial about ie. that apart from the fact that these are indeed bicycles, there is nothing special about them at all, no distinguishing qualities or features that separate them form the thousands of bicycles already available from a variety of big box stores. They will end up in basements and garages all over the country, flat tired and unridden for many years to come.

Posted May 12, 2021 08:09 PM | Reply to this comment

pilder said...

horseshit and marketing keep coming up in the back of my throat. 5 years later. 5 months later. 5 minutes later. http://pilderwasser.com/cgi-bin/blog?sdate_exact=12/10/2020

Posted May 13, 2021 05:30 AM | Reply to this comment

pilder asser said...

I like the toy-tool continuum and pondering where bikes can be or how many places they can be at the same time or how many bikes can one person have. And like you said 37 the spokesmodel pushes it into another realm onto some sort of eye candy - cardboard cutout continuum.

Posted May 13, 2021 05:34 AM | Reply to this comment

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