Genuine insincerity
Saccharine authenticity
The look & feel of fake-as-fuck
So take a closer look
So easy to make fun of
So close to home
No taster trays
No sample platters
No free hors devours
It’s happy hour somewhere
Synchronize your watches
Adjust your internal clocks
Take your time
Make up your mind
Let us know when you’re ready
Rhythm cadence protocol
Exchange essential information
Social niceties not necessary
Consumer confidence is lowering her gaze.
A quick scan. Price check.
No longer reaching for the top shelf.
Eyeing the middle. Buying what’s affordable.
Maker’s Mark is so 2007
Ask Evan Williams
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