
the Retrospec Beaumont City Bike
Step-Through 7-speed
$299.99
$120.00 assembly fee + IPA
$ 0.00 shipping
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$420 total
This bike cost about $69 to produce in China. But it will cost you about $420 to have it shipped to your front porch and then have your local former bike-mechanic former bike-messenger assemble it, including a 6-pack of IPA he requests with his assembly fee.
In the end you'll have a WalMart level bike as well as 1.5 cubic yards of packing material, plastic, cardboard, garbage and empty beer cans.
This is based on a true story that began to unfold yesterday in my neighborhood and in my garage. I was referred to a neighbor by another neighbor. I threw out a three digit assembly fee because I didn't really want to do this. I’ll let you know how it all turns out.
If the Lauf fork is the antithesis of my steel bike philosophy. This bike is the antithesis of all my years working at Bike Works refurbishing hundreds and hundreds of sweet used bikes and keeping them out of the landfill.
$420 at Bike Works will still buy you a solid used bike that’s built to a level of quality far beyond this $69 thing from Retrospec.

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