“Did you hear the one about the metaphor that was a metaphor for a metaphor that existed outside thought and language?”
–Daniel Borzutzky
gravel bike
cargo cult
surprisingly popular
group think
group stink
kitchen sink
two in the pink
one in the stink
shaka brah
Patagonia picnic table effect
Dunning-Kruger effect
rose colored retrospect effect
from the static
patterns emerge
that fit neatly
within well established
patterns in your mind
anything otherwise
DOES NOT COMPUTE
old dog - old tricks
heuristics
whatever works works
cognitive loads
static loads
dynamic loads of shit
rules of thumb
short cuts
hypotenuse use
point A - point B
p r o x i m i t y
leads to assumptions
making connections
making asses
outta you & me
you must have
mistaken me
for someone
who gives a shit
checkout or
continue shopping
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