Just went to the store for some cat food and butter. No joke. Really. For real. It’s good to have goals. In the butter aisle what did I see but a line of tall cans calling out to me. Cannot say I’ve ever had my hands on a 19.2 ounce can. Until today, where we join your daily routine already in progress.
My first thought was 19.2? What the fuck? Who came up with that shit? Then I stuck the can into my tallcan coozie and as I drank it I gave it some thought. It’s the same footprint as the tallcan and the 12 oz can too. That's a huge cost savings right there. The rest is marketing mumbo-jumbo. Not ready to commit to a 24 oz roadmaster? Grab a stovepipe! It’s only 19.2 oz. And so on… add descriptive words to taste.
My minimal online research confirmed this. Beer companies use this “stovepipe” size primarily for high ABV beers. Targeting the convenience store shopper with the one-beer-to-have-if-you’re-having-only-one. Pound it in the parking lot, at the bus stop or walking to the company picnic. Yes. When one’s not enough and six is too heavy… …the stovepipe comes in handy.
The good news is those guys down at DANK bags don’t need to format a stovepipe coozie. The tall can size does the trick. Close enough. Hiding in plain sight and—or not hiding anything. It’s a beer. I’m drinking it. Don’t we all have bigger fish to fry?
as you can see the tallcan coozie leaves little to the imagination. The roadmaster coozie offers complete coverage but it's a little slippery. Six of one. Half dozen the other. Don't overthink it. Drink it.
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