what was that? is that all there is? who is this? this is it.

pilderwasser unlimited T-shirts  pilder what? kickstand P know knew spew snap shots autoBIKEography RAGBRAI  slide shows phot-o-rama stationary-a-gogo 1/2 x 3/32 links

well, I'll go to college and I'll learn some big words and I'll talk real loud goddamn right I'll be heard *

October 5, 2022

As classes resumed at that large university on the Montlake Cut…   …30,000 undergraduates returned to campus. I like to visualize 30,000 people as the entire population of Walla Walla. I also like to picture them all plugging in their dorm fridges simultaneously, causing a tangible – visible spike on the utility grid. However, before they can plug in, they need to order their fridges from Amazon and wait a few days for some poor sucker to schlepp them those final fifty fucking feet to the mail room. In the past couple weeks, I got to move these refrigerators (I got to move these color TVs)


The packaging for this retro mini Frigidaire features a ghost bike in the vignette portrayed on the side. I can almost hear the designers and photographers sitting around a virtual conference room table discussing the look they’re going for here: an interior shot of an imaginary apartment or dorm room. The bike to them is just an accessory to the intended look & feel. They “ghosted” it for their purposes. But to me it’s a ghost bike and I had to double take and pause for a moment because I take ghost bikes seriously. I’ve seen too many of them on the streets of Seattle, but that’s another story.  


When competing for consumers’ attention, gaining a split second pause is effective marketing. A double take is a win. Getting a gut feeling out of a potential buyer is gold. I guess that’s what the ghost bike did for me. In addition, my grandmother had a full size fridge like this, with the pull handle, the real thing that this retro is throwing back to, which gives me some sort of appreciation. The built-in bottle opener is also a plus.  I’m not in the market for a minifridge, but this marketing got my attention both before and after I  schlepped it across campus. 





* “Bankrupt on Selling” -Modest Mouse



Add Comment

37 said...

That ain't working. That's the way you do it.

Posted October 5, 2022 07:05 AM | Reply to this comment

pilder said...

I shoulda learned to play the guitar

Posted October 5, 2022 10:18 AM | Reply to this comment

. said...

I should’a learned to play them drums

Posted October 5, 2022 01:50 PM | Reply to this comment

Them guys ain't dumb said...

Banging on the bongos like a chimpanzee

Posted October 7, 2022 01:51 PM | Reply to this comment

Add Comment

Your Name: (Required)

Please enter the 4 to 6 character security code:

(This is to prevent automated comments.)